360 Brand Campaign
Brand Manifesto // Tagline Development // Scriptwriting // Website Copy
Elijah Craig Bourbon sought to expand on their “Father of Bourbon” brand identity with a new creative campaign targeting ‘Strivers.’ Working closely with the Account and Strategy teams, I developed a brand manifesto and a new tagline that lives across all brand touchpoints and ultimately inspired their new :30 brand spot. Discover the “Greatness WithinTM”.
TONE OF VOICE
THE WEBSITE
The “Greatness Within” territory also helped inform the look and feel of the new brand website. I was responsible for crafting copy across all pages, including blog articles and brand detail sections. View the full experience here.
