Evan Williams “Apple”
Social + Digital Launch Campaign
Concepting // Scriptwriting // Ad Copy
For the launch of their newest Flavor product, Evan Williams Bourbon wanted to generate excitement and drive trial for Apple. To emphasize its versatility and ease of use, we partnered with Wild/Factory to shoot a series of digital shorts with a simple, relatable premise:
Apple bobbing is hard. Apple Bourbon is easy.
View the shorts here:
The launch was further supported by a media partnership with Thrillist, as well as a social ad campaign.